Leveraging events to ensure enduring benefits: the legacy strategy of the 2015 AFC Asian Cup

Fairley, Sheranna, Lovegrove, Hannah and Brown, Michael (2016) Leveraging events to ensure enduring benefits: the legacy strategy of the 2015 AFC Asian Cup. Sport Management Review, 19 4: 466-474. doi:10.1016/j.smr.2016.01.003


Author Fairley, Sheranna
Lovegrove, Hannah
Brown, Michael
Title Leveraging events to ensure enduring benefits: the legacy strategy of the 2015 AFC Asian Cup
Journal name Sport Management Review   Check publisher's open access policy
ISSN 1441-3523
1839-2083
Publication date 2016-03-05
Year available 2016
Sub-type Article (original research)
DOI 10.1016/j.smr.2016.01.003
Open Access Status Not yet assessed
Volume 19
Issue 4
Start page 466
End page 474
Total pages 9
Place of publication Oxford, United Kingdom
Publisher Elsevier
Collection year 2017
Language eng
Abstract The Asian Football Confederation (AFC) Asian Cup is the largest soccer event on the Asian continent. Australia hosted the 2015 AFC Asian Cup which provided the nation with an opportunity to not only celebrate the sport of soccer, but also leverage the event to deliver enduring legacies. This case study examines the three key legacies of the 2015 AFC Asian Cup which were tourism, trade and investment, and multicultural engagement, and considers the leveraging strategies that were implemented to achieve the stated legacies.
Keyword Legacy
Leveraging
Event tourism
Trade and investment
Multicultural engagement
2015 AFC Asian Cup
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
UQ Business School Publications
 
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