'School Milk' in the Context of the Australian Dairy Industry

Thorley, Virginia (2016) 'School Milk' in the Context of the Australian Dairy Industry. Rural History, 27 1: 103-117. doi:10.1017/S0956793315000187

Author Thorley, Virginia
Title 'School Milk' in the Context of the Australian Dairy Industry
Journal name Rural History   Check publisher's open access policy
ISSN 0956-7933
Publication date 2016-03-03
Sub-type Article (original research)
DOI 10.1017/S0956793315000187
Open Access Status Not Open Access
Volume 27
Issue 1
Start page 103
End page 117
Total pages 15
Place of publication Cambridge United Kingdom
Publisher Cambridge University Press
Collection year 2017
Language eng
Abstract Australia, as with a number of other countries with dairy industries, established a national school milk scheme which operated from 1951 to the beginning of 1974 at no cost to the children’s families. The scheme, funded by the federal government and administered by the states, ended abruptly after costs blew out, with resultant losses by the industry. This article describes the limited provision of milk in schools in two states prior to the national scheme and how, after the cessation of the national scheme, dairy industry initiatives in some states were gradually developed to market liquid cow’s milk, including flavoured products, at subsidised prices to school children who were perceived as potential lifelong consumers. The article traces the rise and decline of these schemes in the late twentieth century within the context of moves towards dairy deregulation and its effects on the industry.
Keyword dairy industry
dairy marketing
school milk
dairy deregulation
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: HERDC Pre-Audit
School of Historical and Philosophical Inquiry
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Created: Tue, 08 Mar 2016, 09:26:41 EST by Lucy O'Brien on behalf of School of Historical and Philosophical Inquiry