Who Is the Biggest Loser? Fat News Coverage Is a Barrier to Healthy Lifestyle Promotion

Previte, Josephine and Gurrieri, Lauren (2015) Who Is the Biggest Loser? Fat News Coverage Is a Barrier to Healthy Lifestyle Promotion. Health Marketing Quarterly, 32 4: 330-349. doi:10.1080/07359683.2015.1093881


Author Previte, Josephine
Gurrieri, Lauren
Title Who Is the Biggest Loser? Fat News Coverage Is a Barrier to Healthy Lifestyle Promotion
Journal name Health Marketing Quarterly   Check publisher's open access policy
ISSN 1545-0864
0735-9683
Publication date 2015-12-16
Year available 2015
Sub-type Article (original research)
DOI 10.1080/07359683.2015.1093881
Open Access Status Not yet assessed
Volume 32
Issue 4
Start page 330
End page 349
Total pages 20
Place of publication Philadelphia, PA, United States
Publisher Routledge
Collection year 2016
Language eng
Abstract Through a textual and visual analysis of online news stories and public commentary about fat bodies, this article provides insights into the media's reporting on the “war on obesity.” It identifies the stigmatizing role that the media plays. Specifically, the media draws on five key discourses in constructing fat bodies: pathologized, gazed upon, marginalized, controlled, and gendered. As news media coverage influences how society views health and policy issues, we argue that social marketers need to take an active role in changing the public's antifat attitudes through healthy lifestyle promotion tactics and strategies that reduce weight stigma.
Keyword Healthism
Health promotion
Leximancer
News media
Obesity
Stigma
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2016 Collection
UQ Business School Publications
 
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