Optimizing or maximizing growth? A challenge for sustainable tourism

Gossling, Stefan, Ring, Amata, Dwyer, Larry, Andersson, Ann-Christin and Hall, C.Michael (2015) Optimizing or maximizing growth? A challenge for sustainable tourism. Journal of Sustainable Tourism, 24 4: 527-548. doi:10.1080/09669582.2015.1085869

Author Gossling, Stefan
Ring, Amata
Dwyer, Larry
Andersson, Ann-Christin
Hall, C.Michael
Title Optimizing or maximizing growth? A challenge for sustainable tourism
Journal name Journal of Sustainable Tourism   Check publisher's open access policy
ISSN 1747-7646
Publication date 2015-10-01
Year available 2015
Sub-type Article (original research)
DOI 10.1080/09669582.2015.1085869
Open Access Status Not yet assessed
Volume 24
Issue 4
Start page 527
End page 548
Total pages 22
Place of publication Abingdon, Oxon, United Kingdom
Publisher Routledge
Collection year 2016
Language eng
Formatted abstract
Virtually all destinations seek to increase tourist numbers, pursuing economic maximization strategies. Considerably less attention is paid to optimizing existing tourist systems to create more profitable, stable, resilient and potentially more sustainable entities. While aspects of tourist expenditure, average length of stay and seasonality as three key destination management variables have received considerable attention in the literature, focus has usually been on the identification of “profitable” tourism markets by considering observed patterns of spending, length of stay and vacation timing. Building on such earlier studies, this paper focuses on flexibilities in these parameters: could tourists have spent more, stayed longer or visited during a different season? Perceptions of destination expensiveness as a potential deterrent to visitation were also addressed. Based on a sample (n = 1914) of domestic and international tourists in the Swedish cities of Kalmar and Stockholm, data were collected in face-to-face interviews using questionnaires. Results indicate considerable potential to optimize the Swedish tourism system with regard to all variables studied, while also providing new insights for destination management in the context of economic resilience. Results also indicate the need for researchers everywhere to have detailed market knowledge if they are to persuade the industry to change its sustainability behavior.
Keyword average length of stay
destination management
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2016 Collection
UQ Business School Publications
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