Case 15: Surfers Paradise, Gold Coast

Scott, Noel and Ruhanen, Lisa (2015). Case 15: Surfers Paradise, Gold Coast. In Harald Pechlaner, Pietro Beritelli, Sabine Pichler, Mike Peters and Noel Scott (Ed.), Contemporary Destination Governance: A Case Study Approach (pp. 193-203) Bingley, United Kingdom: Emerald Group Publishing. doi:10.1108/S2042-144320140000006036

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Author Scott, Noel
Ruhanen, Lisa
Title of chapter Case 15: Surfers Paradise, Gold Coast
Title of book Contemporary Destination Governance: A Case Study Approach
Place of Publication Bingley, United Kingdom
Publisher Emerald Group Publishing
Publication Year 2015
Sub-type Research book chapter (original research)
DOI 10.1108/S2042-144320140000006036
Open Access Status Not Open Access
Series Bridging Tourism Theory and Practice
ISBN 9781783501120
ISSN 2042-1443
Editor Harald Pechlaner
Pietro Beritelli
Sabine Pichler
Mike Peters
Noel Scott
Volume number 6
Chapter number 15
Start page 193
End page 203
Total pages 11
Total chapters 16
Collection year 2016
Language eng
Abstract/Summary The case study on Surfers Paradise, Gold Coast, examines a local-level example of governance. Surfers Paradise is the literal and metaphorical heart of the Gold Coast and one of Queensland’s most visited tourist precincts. Surfers Paradise has evolved through many iterations of the market from Australian surfers in the 1960s, to high-end Japanese tourists in the 1980s and to an affordable family-friendly destination today. There has also been an evolution of the Schoolies Week festival, an end of high school celebration, which has at times tarnished the reputation of the precinct. Surfers Paradise presents a case of destination management that caters to numerous stakeholders including at times highly disparate tourist segments.
Keyword Surfers Paradise
Gold Coast
Schoolies Week
Q-Index Code BX
Q-Index Status Confirmed Code
Institutional Status UQ

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