Back to nature: Festivalgoer environmental beliefs and camping experience at non-urban festivals

Gration, David, Raciti, Maria and Walters, Gabby (2015) Back to nature: Festivalgoer environmental beliefs and camping experience at non-urban festivals. International Journal of Event and Festival Management, 6 3: 282-302. doi:10.1108/IJEFM-02-2015-0008

Author Gration, David
Raciti, Maria
Walters, Gabby
Title Back to nature: Festivalgoer environmental beliefs and camping experience at non-urban festivals
Journal name International Journal of Event and Festival Management   Check publisher's open access policy
ISSN 1758-2954
Publication date 2015-10-19
Year available 2015
Sub-type Article (original research)
DOI 10.1108/IJEFM-02-2015-0008
Open Access Status Not Open Access
Volume 6
Issue 3
Start page 282
End page 302
Total pages 21
Place of publication Bingley, United Kingdom
Publisher Emerald Group Publishing
Collection year 2016
Language eng
Formatted abstract
– The purpose of this paper is to explore festivalgoer/camper perceptions of and responses to the non-urban festival service environment (blended festivalscape).

– For this exploratory study a quantitative approach was adopted. A self-administered online survey was administered to recipient members of an Australian non-urban festival e-newsletter database resulting in 398 usable responses from festival campers.

– Environmental beliefs held by festival campers’ influenced their perceptions of naturescape, socialscape and overall satisfaction. Festival campers’ who attended more than once were found to have stronger pro-environmental beliefs than those who attended once. Festival camper perception of naturescape has a positive moderating influence leading to greater overall satisfaction and the likelihood of repeat attendance and positive word-of-mouth.

Research limitations/implications
– It is very important to know how festivalgoers perceive and relate to their festival service environment. Critical to the appeal and success of the non-urban festival is the alignment of festivalgoer environmental beliefs to the natural setting in which they are held. Limitations include use of a single case study context.

– This paper responds to lack of research on non-urban festivals when compared to urban festivals and the surprisingly little interest shown in the central role of natural settings and the camping experience. A closer understanding of the environmental beliefs of campers at non-urban festivals has the potential to provide beneficial outcomes for people, profit and planet.
Keyword Blended festivalscape
Environmental beliefs
Non urban festivals
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2016 Collection
UQ Business School Publications
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