The effect of negative word of mouth in social networks

Bonfrer, Andre (2010). The effect of negative word of mouth in social networks. In Stefan Wuyts, Marnik G. Dekimpe, Els Gijsbrechts and Rik Pieters (Ed.), The connected customer: the changing nature of consumer and business markets (pp. 307-336) New York, NY, United States: Routledge Academic.

Author Bonfrer, Andre
Title of chapter The effect of negative word of mouth in social networks
Title of book The connected customer: the changing nature of consumer and business markets
Place of Publication New York, NY, United States
Publisher Routledge Academic
Publication Year 2010
Sub-type Research book chapter (original research)
Open Access Status Not Open Access
ISBN 9781848728370
Editor Stefan Wuyts
Marnik G. Dekimpe
Els Gijsbrechts
Rik Pieters
Chapter number 12
Start page 307
End page 336
Total pages 30
Total chapters 12
Language eng
Q-Index Code B1
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Book Chapter
Collection: UQ Business School Publications
 
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Created: Thu, 24 Sep 2015, 15:00:15 EST by Karen Morgan on behalf of UQ Business School