A value chain approach to developing export markets for 'Solo' papaya farmers in the Philippines

Maunahan, M. V., Absulio, W. L., Esguerra, E. B., Sun, T. and Collins, R. (2015). A value chain approach to developing export markets for 'Solo' papaya farmers in the Philippines. In: A. L. Acedo Jr. and S. Kanlayanarat, ISHS Acta Horticulturae 1088. II Southeast Asia Symposium on Quality Management in Postharvest Systems, Vientiane, Laos, (277-282). June 2015. doi:10.17660/ActaHortic.2015.1088.45


Author Maunahan, M. V.
Absulio, W. L.
Esguerra, E. B.
Sun, T.
Collins, R.
Title of paper A value chain approach to developing export markets for 'Solo' papaya farmers in the Philippines
Conference name II Southeast Asia Symposium on Quality Management in Postharvest Systems
Conference location Vientiane, Laos
Conference dates June 2015
Convener A. L. Acedo Jr.
Proceedings title ISHS Acta Horticulturae 1088   Check publisher's open access policy
Journal name Acta Horticulturae   Check publisher's open access policy
Place of Publication Leuven, Belgium
Publisher International Society for Horticultural Science
Publication Year 2015
Year available 2015
Sub-type Fully published paper
DOI 10.17660/ActaHortic.2015.1088.45
Open Access Status Not Open Access
ISBN 9789462610828
ISSN 0567-7572
2406-6168
Editor A. L. Acedo Jr.
S. Kanlayanarat
Volume 1088
Start page 277
End page 282
Total pages 6
Collection year 2016
Language eng
Abstract/Summary There is a huge opportunity for increased export profitability and competitiveness of Philippine ‘Solo’ papaya in the Singapore market. Market research showed an undersupply of fruits in standard retail outlets which service 80% of this market. Consumers preferred medium-sized and blemish-free papaya. Wholesalers, on the other hand, desired a consistent supply of quality fruits – green upon arrival with a small amount of skin color and of even size per box. Using an approach based on value chain analysis (VCA) combined with action learning, the paper shows that postharvest improvement to meet the Singapore customer and consumer requirements can increase benefits to chain players, particularly farmers, providing incentive for them to organize and increase production of quality fruits. In doing so, they can demonstrate the benefits of collaborative value chain management.
Keyword Carica papaya L.
Value chain analysis
Fruit quality
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Conference Paper
Collections: School of Agriculture and Food Sciences
Official 2016 Collection
 
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