Exploring Chinese visitor demand for Australia's indigenous tourism experiences

Ruhanen, Lisa, Whitford, Michelle and McLennan, Char-lee (2015) Exploring Chinese visitor demand for Australia's indigenous tourism experiences. Journal of Hospitality and Tourism Management, 24 25-34. doi:10.1016/j.jhtm.2015.07.002

Author Ruhanen, Lisa
Whitford, Michelle
McLennan, Char-lee
Title Exploring Chinese visitor demand for Australia's indigenous tourism experiences
Journal name Journal of Hospitality and Tourism Management   Check publisher's open access policy
ISSN 1839-5260
Publication date 2015-09
Year available 2015
Sub-type Article (original research)
DOI 10.1016/j.jhtm.2015.07.002
Open Access Status Not Open Access
Volume 24
Start page 25
End page 34
Total pages 10
Place of publication Bowen Hills, Queensland, Australia
Publisher Australian Academic Press
Collection year 2016
Language eng
Subject 1409 Tourism, Leisure and Hospitality Management
Abstract Responding to the rapid growth of outbound travel from China, Australia's national tourism body, Tourism Australia, is investing considerable efforts into strategically positioning the Australian tourism industry to be 'China-ready' through targeted marketing programs, formalized policy and planning, and industry education and training. Yet Australia's indigenous tourism sector, while declining across international markets generally, also appears to be missing the opportunities available from the growth in inbound Chinese tourists to the country. Therefore, this study sought to explore the intersection of Australia's indigenous tourism sector and the Chinese market through a multi-method and participant approach that examined: inbound Chinese tourists' relative demand, motivations and preferences, and opportunities and barriers. The findings of the study are examined in the context of understanding the Chinese inbound market, as well as Tourism Australia's marketing and promotion initiatives for the inbound Chinese market.
Keyword Indigenous tourism
Chinese visitor
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2016 Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 2 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 2 times in Scopus Article | Citations
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