Mindscapes across landscapes: Archetypes of transnational and subnational culture

Venaik, Sunil and Midgley, David F. (2015) Mindscapes across landscapes: Archetypes of transnational and subnational culture. Journal of International Business, 46 9: 1051-1079. doi:10.1057/jibs.2015.11

Author Venaik, Sunil
Midgley, David F.
Title Mindscapes across landscapes: Archetypes of transnational and subnational culture
Journal name Journal of International Business   Check publisher's open access policy
ISSN 0047-2506
Publication date 2015-06-11
Year available 2015
Sub-type Article (original research)
DOI 10.1057/jibs.2015.11
Open Access Status Not yet assessed
Volume 46
Issue 9
Start page 1051
End page 1079
Total pages 29
Place of publication Hants, United Kingdom
Publisher Palgrave Macmillan
Collection year 2016
Language eng
Abstract Most research on culture in international business either aggregates people within a country into a single, homogeneous, national culture, or examines heterogeneity within countries based on exogenous criteria. In this study, we explore heterogeneity in cultural values within and across countries endogenously through the configurations of values people share in common. We develop a theory of culture archetypes and use a novel methodology that identifies a small number of distinct configurations of values – archetypes – in our data. These data come from the World Values Survey 2005 and Schwartz’s model of culture. We identify four culture archetypes in Japan, USA and China, and six in India. The existence of transnational and subnational archetypes across the four countries suggests the need to recognize culture as a combination of universal – etic – as well as unique – emic – characteristics. Our approach also distinguishes between those individuals represented by our archetypes and those individuals who more closely resemble the average values of a country. By unifying both archetypes and national averages within one theoretical and methodological schema we thus reconcile the conflicting perspectives in the field.
Keyword Culture archetypes
Archetypal analysis
Schwartz culture values
World Values Survey
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Online publication date: 11 June 2015

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2016 Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 2 times in Thomson Reuters Web of Science Article | Citations
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Created: Mon, 27 Jul 2015, 13:03:37 EST by Karen Morgan on behalf of UQ Business School