Case study: meso-macro-level theory - Drink Wise: investing in generational social change

Previte, Josephine, Brennan, Linda and Scott, John (2014). Case study: meso-macro-level theory - Drink Wise: investing in generational social change. In Social marketing and behaviour change: models, theory and applications (pp. 156-175) Cheltenham, United Kingdom: Edward Elgar Publishing.

Author Previte, Josephine
Brennan, Linda
Scott, John
Title of chapter Case study: meso-macro-level theory - Drink Wise: investing in generational social change
Title of book Social marketing and behaviour change: models, theory and applications
Place of Publication Cheltenham, United Kingdom
Publisher Edward Elgar Publishing
Publication Year 2014
Sub-type Research book chapter (original research)
Open Access Status Not Open Access
ISBN 9781782548140
9781782548157
Chapter number 14
Start page 156
End page 175
Total pages 20
Total chapters 26
Language eng
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Book Chapter
Collection: UQ Business School Publications
 
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