A scientometric analysis of publications in the Journal of Business-to-Business Marketing 1993–2014

Young, Louise, Wilkinson, Ian and Smith, Andrew (2015) A scientometric analysis of publications in the Journal of Business-to-Business Marketing 1993–2014. Journal of Business-to-Business Marketing, 22 1-2: 111-123. doi:10.1080/1051712X.2015.1021591

Author Young, Louise
Wilkinson, Ian
Smith, Andrew
Title A scientometric analysis of publications in the Journal of Business-to-Business Marketing 1993–2014
Journal name Journal of Business-to-Business Marketing   Check publisher's open access policy
ISSN 1547-0628
Publication date 2015-04-03
Year available 2015
Sub-type Article (original research)
DOI 10.1080/1051712X.2015.1021591
Open Access Status
Volume 22
Issue 1-2
Start page 111
End page 123
Total pages 13
Place of publication Philadelphia, PA, United States
Publisher Routledge
Collection year 2016
Language eng
Formatted abstract
Purpose: To conduct a scientometric analysis of the contents of the Journal of Business-to-Business Marketing from 1993 to 2014.

Methodology/approach: The authors use the Leximancer computer-aided text analysis program, which reliably and reproducibly identifies the main concepts embedded in the text—their frequency and patterns of co-occurrence—based on the ways words move together in the text. They also identify key concepts that differentiate among the networks of concepts occurring in each of the first four five-year periods of the Journal’s history.

Findings: There are four common underlying conceptual themes: relationships, market, study, and business. But the focal mix of concepts has changed over time, from a narrower initial focus on distribution and power and conflict, to a greater focus on firm business marketing strategy and pedagogy, to a focus on networks, the Internet and more collaborative relations, to a focus, in the most recent period, on psycho-social network concepts, such as trust and commitment.

Research implications: The results complement and provide a baseline for evaluating and comparing researcher-conducted literature reviews of business marketing and JBBM’s contributions. The methodology provides possibilities for further analysis as it can be extended to analyze the business marketing and wider marketing literature more generally and how it has evolved.

Practical implications: Leximancer provides a comprehensive, accessible summary of the content of the JBBM and demonstrates its value as a text analysis program.

Originality/value/contribution: The authors are among the first to use this novel computer text analysis program to conduct a scientometric analyses of journal content. It provides a template for conducting studies of other journals and text.
Keyword Leximancer
Business marketing
Evolution of business concepts
Journal of Business-to-Business Marketing
Text analysis
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Institute for Social Science Research - Publications
Official 2016 Collection
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 2 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 1 times in Scopus Article | Citations
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