Perceptions of recycled water: Is cultural cognition the key to effective communication?

Withey, Georgia (2014). Perceptions of recycled water: Is cultural cognition the key to effective communication? Honours Thesis, School of Psychology, The University of Queensland.

       
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Author Withey, Georgia
Thesis Title Perceptions of recycled water: Is cultural cognition the key to effective communication?
School, Centre or Institute School of Psychology
Institution The University of Queensland
Publication date 2014-10-08
Thesis type Honours Thesis
Supervisor Kelly Fielding
Total pages 112
Language eng
Subjects 1701 Psychology
Abstract/Summary An increasing demand for water is placing unsustainable pressure on current water supplies. Recycled water has been identified as a safe and sustainable solution and an environmentally and economically viable way of supplementing drinking water supplies. However, proposals to implement such schemes in Australia have been met with strong public resistance. Cultural cognition of risk is one theory which explains risk perceptions of different technologies, and the current study extends this literature to examine perceptions of recycled water for the first time. A sample of 188 Australian residents participated in the study to assess whether the provision of different types of information about recycled water would appeal to different cultural worldviews and influence acceptance. It was hypothesised that individuals high in either individualism or hierarchy would have more positive responses to recycled water when presented with economic information, and that individuals high in either communitarianism or egalitarianism would have more positive responses to recycled water when presented with economic benefit information. These hypotheses were not supported. However, supplementary analyses found further support for the effectiveness of providing information about the process undertaken to treat recycled water. This treatment process information appeared to be not as effective in eliciting positive responses when combined with either economic or environmental benefit information about recycled water.
Keyword Recycled water
Communication
Cultural cognition

 
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Created: Thu, 11 Jun 2015, 12:26:33 EST by Louise Grainger on behalf of School of Psychology