No pain, no gain: insights into changing individual volitional behaviour

Arli, Denni, Kubacki, Krzysztof, Rundle-Thiele, Sharyn, Pekerti, Andre A. and Tkaczynski, Aaron (2015) No pain, no gain: insights into changing individual volitional behaviour. International Journal of Nonprofit and Voluntary Sector Marketing, 20 2: 170-187. doi:10.1002/nvsm.1524

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Author Arli, Denni
Kubacki, Krzysztof
Rundle-Thiele, Sharyn
Pekerti, Andre A.
Tkaczynski, Aaron
Title No pain, no gain: insights into changing individual volitional behaviour
Journal name International Journal of Nonprofit and Voluntary Sector Marketing   Check publisher's open access policy
ISSN 1479-103X
Publication date 2015-05
Year available 2015
Sub-type Article (original research)
DOI 10.1002/nvsm.1524
Open Access Status
Volume 20
Issue 2
Start page 170
End page 187
Total pages 18
Place of publication Oxford, United Kingdom
Publisher John Wiley & Sons
Collection year 2016
Language eng
Abstract Physical activity is an important component of a healthy lifestyle. The purpose of this study is threefold: first, to empirically examine the effect of attitudes on people's intentions towards starting a new physical activity in three weight groups; second, to explore differences within various demographic groups; and finally, to offer research and practical implications for social marketers who are working in the area of physical activity. A total of 1459 respondents participated in an online survey. Our findings indicate that when individuals hold both negative and positive attitudes towards physical activity, they will have higher intentions to start a new physical activity. Empirical examination identified that overweight and obese people have more negative and less positive attitudes than healthier people toward physical activity. The results indicate that overcoming negative attitudes and reinforcing positive attitudes remain as a necessary condition to influence volitional behaviours such as physical activity, which requires cognitive processing and actions in order for the behaviour to be changed. People engaging in physical activities understand both positive and negative effects of physical activities, and they may engage in physical activities despite knowing there are short-term costs.
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2016 Collection
UQ Business School Publications
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Created: Fri, 22 May 2015, 15:35:23 EST by Karen Morgan on behalf of UQ Business School