An empirical analysis of usage behavior by content type and behavioral orientation on a mobile music app

Chung, Sunghun (2013). An empirical analysis of usage behavior by content type and behavioral orientation on a mobile music app. In: ICIS 2013 Proceedings. International Conference on Information Systems (ICIS), Milan, Italy, (). 15-18 December 2013.

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Name Description MIMEType Size Downloads
Author Chung, Sunghun
Title of paper An empirical analysis of usage behavior by content type and behavioral orientation on a mobile music app
Conference name International Conference on Information Systems (ICIS)
Conference location Milan, Italy
Conference dates 15-18 December 2013
Proceedings title ICIS 2013 Proceedings
Publication Year 2013
Sub-type Fully published paper
Open Access Status
ISBN 9780615933832
Abstract/Summary Recently, many mobile apps have made viable new business models such as in-app purchase. In this paper, we quantify how mobile app usage relates to the unique characteristics of behavioral orientations and content types, focusing on the interrelationship among content usage in the context of in-app purchase. Using a large-scale dataset of individual content usage in a particular music mobile app, we build a simultaneous equation panel data model to examine dynamic interdependent usage of mobile app. We find a positive temporal effect of self-oriented content usage (download) on other-oriented content usage (gift), based on behavioral orientation, and also a temporal interdependence between external (ringtone) and internal usage (mp3) based on types of content. We also find that the 4G communications standard increases content usage in this mobile app. These findings provide useful insights for mobile app developers, mobile network operators, content providers, and mobile device manufacturers.
Q-Index Code E1
Q-Index Status Provisional Code
Institutional Status Non-UQ
Additional Notes http://aisel.aisnet.org/icis2013/proceedings/EBusiness/14/

Document type: Conference Paper
Collection: UQ Business School Publications
 
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Created: Mon, 11 May 2015, 18:19:44 EST by Sunghun Chung on behalf of UQ Business School