An empirical analysis of usage dynamics in a mobile app: evidence from large-scale data

Chung, Sunghun (2014) An empirical analysis of usage dynamics in a mobile app: evidence from large-scale data. Internet Research, 24 4: 436-456. doi:10.1108/IntR-05-2013-0088


Author Chung, Sunghun
Title An empirical analysis of usage dynamics in a mobile app: evidence from large-scale data
Journal name Internet Research   Check publisher's open access policy
ISSN 1066-2243
Publication date 2014-09-01
Year available 2014
Sub-type Article (original research)
DOI 10.1108/IntR-05-2013-0088
Open Access Status
Volume 24
Issue 4
Start page 436
End page 456
Total pages 21
Place of publication Bingley, United Kingdom
Publisher Emerald Group Publishing Limited
Collection year 2015
Language eng
Formatted abstract
Purpose
– The purpose of this paper is to quantify how mobile app usage relates to the unique characteristics of behavioral orientations and content types, focussing on the interrelationship among content usage in the context of in-app purchase.

Design/methodology/approach
– Using a large-scale data set of individual content usage in a particular music mobile app, the author builds a simultaneous equation panel data model to examine dynamic interdependent usage of mobile app.

Findings
– The paper finds a positive temporal effect of self-oriented content usage (download) on other-oriented content usage (gift), based on behavioral orientation, and also a temporal interdependence between external (ringtone) and internal usage (mp3) based on types of content. The paper also finds that the fourth generation communications standard increases content usage in this mobile app.

Practical implications
– These findings provide useful insights for mobile app developers, mobile network operators, content providers, and mobile device manufacturers.

Originality/value
– This paper is one of the first to consider and empirically test the interrelationship between various kinds of content usage in music apps.
Keyword Mobile apps
Content download
Content gift
In-app purchase
Music content
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
UQ Business School Publications
 
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Created: Mon, 11 May 2015, 14:48:56 EST by Sunghun Chung on behalf of UQ Business School