Urban sustainability – a segmentation study of Greater Brisbane, Australia

Muriuki, Grace, Dowd, Anne-Maree and Ashworth, Peta (2015) Urban sustainability – a segmentation study of Greater Brisbane, Australia. Journal of Environmental Planning and Management, 59 3: 414-435. doi:10.1080/09640568.2015.1014958

Author Muriuki, Grace
Dowd, Anne-Maree
Ashworth, Peta
Title Urban sustainability – a segmentation study of Greater Brisbane, Australia
Journal name Journal of Environmental Planning and Management   Check publisher's open access policy
ISSN 1360-0559
Publication date 2015-04-15
Year available 2015
Sub-type Article (original research)
DOI 10.1080/09640568.2015.1014958
Open Access Status
Volume 59
Issue 3
Start page 414
End page 435
Total pages 22
Place of publication Abingdon, United Kingdom
Publisher Routledge
Collection year 2016
Language eng
Abstract Setting universal goals for sustainability is problematic and may hinder the adoption of sustainable pathways as different sectors of society often have differing opinions on not just what sustainability means for them, but also what is of priority to them. This paper tests a set of psychographic, behavioural, lifestyle and social identities to segment the public on sustainability. We evaluate general knowledge, apply social-choice tools to identify public priorities, and then apply segmentation to reveal broad strata of community profiles around these choices. We discuss our findings in the context of moving beyond knowledge on sustainability and general public choices, to more nuanced messaging and engagement that respects differences in sustainability orientations. We suggest that by focusing on what matters most for different segments of society, there is potential to design effective processes to engage with people and acquire better ownership of sustainability.
Keyword sustainability
social choice
social identity
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2016 Collection
School of Social Science Publications
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