Exploring the travel patterns, preferences and recommendations of Chinese university students living in Australia

Hughes, Karen, Wang, Jie and Shu, Mengya (2015) Exploring the travel patterns, preferences and recommendations of Chinese university students living in Australia. Journal of Hospitality and Tourism Management, 23 12-22. doi:10.1016/j.jhtm.2015.03.002

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Author Hughes, Karen
Wang, Jie
Shu, Mengya
Title Exploring the travel patterns, preferences and recommendations of Chinese university students living in Australia
Journal name Journal of Hospitality and Tourism Management   Check publisher's open access policy
ISSN 1839-5260
1447-6770
Publication date 2015-06
Year available 2015
Sub-type Article (original research)
DOI 10.1016/j.jhtm.2015.03.002
Volume 23
Start page 12
End page 22
Total pages 11
Place of publication Bowen Hills, Australia
Publisher Elsevier Ltd
Collection year 2016
Language eng
Abstract China is an important and growing market for the Australian tourism industry, yet our understanding of what Chinese independent tourists seek in the way of experiences is limited. Studies in Europe, USA and Australia show that Chinese international students tend to travel extensively while studying overseas, and consequently are able to provide insights into the needs, preferences and perceptions of the emerging Chinese independent market. Using Chinese tertiary students studying in Australia as participants, this research explores their preferences for, and perceptions of, Australian tourism products. Responses from surveys and follow-up focus group interviews reveal that iconic attractions, nature-based activities and photography are particularly attractive to this market. The Internet and word-of-mouth advertising are important sources of information; while costs, distances and lack of time are barriers to travel. Personal safety is also a key concern in natural environments. Students' travel plans for visiting friends and family and their suggestions for tailoring tourism products to meet the needs of independent Chinese visitors are also discussed.
Keyword Chinese university students
Travel behaviour
Travel recommendations
Perceptions of Australia
Constraints to travel
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2016 Collection
UQ Business School Publications
 
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