'Individuality is everything': 'Autonomous' femininity in MySpace mottos and self-descriptions

Dobson, Amy Shields (2012) 'Individuality is everything': 'Autonomous' femininity in MySpace mottos and self-descriptions. Continuum, 26 3: 371-383. doi:10.1080/10304312.2012.665835

Author Dobson, Amy Shields
Title 'Individuality is everything': 'Autonomous' femininity in MySpace mottos and self-descriptions
Journal name Continuum   Check publisher's open access policy
ISSN 1030-4312
Publication date 2012-06
Sub-type Article (original research)
DOI 10.1080/10304312.2012.665835
Open Access Status
Volume 26
Issue 3
Start page 371
End page 383
Total pages 13
Place of publication Melbourne, VIC, Australia
Publisher Routledge
Language eng
Formatted abstract
This article explores some popular constructions of young femininity on MySpace profiles through an examination of the affirmative or ‘inspirational’–style mottos and self-descriptions commonly posted on a sample of 45 public profiles maintained by Australian women aged between 18 and 21. In these texts self-esteem, self-worth, and self-determination are expressed in markedly uncompromising tones. Such textual expressions, I argue, may indicate an internalization on the part of young women of neo-liberal discourses of individualization. At the same time, the mottos discussed also suggest that traits and characteristics besides ‘sexiness’ are central to young women's online, socially moderated self-constructions. That is, the demonstration of a bold attitude and a fearless sense of autonomous self-definition also appear to be important aspects of feminine performativity on the profiles viewed, which is significant in light of recent panic around young women and ‘sexualization’.
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: Centre for Critical and Cultural Studies Publications
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Citation counts: TR Web of Science Citation Count  Cited 11 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 13 times in Scopus Article | Citations
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Created: Thu, 12 Mar 2015, 15:41:03 EST by Fergus Grealy on behalf of Centre for Critical and Cultural Studies