Understanding the motivations, satisfaction, and retention of landowners in private land conservation programs

Selinske, Matthew J., Coetzee, Jan, Purnell, Kerry and Knight, Andrew T. (2015) Understanding the motivations, satisfaction, and retention of landowners in private land conservation programs. Conservation Letters, 8 4: 282-289. doi:10.1111/conl.12154


Author Selinske, Matthew J.
Coetzee, Jan
Purnell, Kerry
Knight, Andrew T.
Title Understanding the motivations, satisfaction, and retention of landowners in private land conservation programs
Journal name Conservation Letters   Check publisher's open access policy
ISSN 1755-263X
Publication date 2015-07
Year available 2015
Sub-type Article (original research)
DOI 10.1111/conl.12154
Open Access Status DOI
Volume 8
Issue 4
Start page 282
End page 289
Total pages 8
Place of publication Chichester, West Sussex United Kingdom
Publisher Wiley-Blackwell
Collection year 2016
Language eng
Abstract Private land conservation is an increasingly popular approach to protect critical biodiversity. In the Western Cape Province of South Africa private land conservation is the focal strategy for CapeNature, the provincial conservation agency. Despite its importance, little is known about the drivers of landowner participation in the CapeNature program and how these varied motivations influence participant satisfaction and retention. Our psychometric survey of 75 enrolled landowners found that the highest ranked motivations to participate were Conservation and Place Attachment but Social Learning had a stronger influence on program satisfaction. Landowners participate to fulfill a motivation or set of motivations but their satisfaction and commitment may hinge on other unforeseen motivations or factors. Understanding the relationship between motivations, satisfaction, and commitment is necessary for a successful retention strategy in any conservation program, especially on private lands where success depends on landowner commitment. This research was incorporated into improving CapeNature's program delivery.
Keyword Attitudes
Conservation psychology
Private protected areas
South Africa
Stewardship
Western Cape
Volunteer Functions Inventory
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: CEED Publications
Official 2016 Collection
 
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