The effects of commitment and identification on consumption

Fairley, Sheranne, Green, B. Christine and Chalip, Laurence (2015) The effects of commitment and identification on consumption. Journal of Sport and Tourism, 19 1: . doi:10.1080/14775085.2015.1005118

Author Fairley, Sheranne
Green, B. Christine
Chalip, Laurence
Title The effects of commitment and identification on consumption
Journal name Journal of Sport and Tourism   Check publisher's open access policy
ISSN 1029-5399
Publication date 2015-02-05
Year available 2015
Sub-type Article (original research)
DOI 10.1080/14775085.2015.1005118
Open Access Status
Volume 19
Issue 1
Total pages 24
Place of publication Oxon, United Kingdom
Publisher Routledge
Collection year 2016
Abstract Previous work has demonstrated relationships among consumers' perceptions of a service organization's characteristics, their affiliation history with the organization, their consumption of the organization's products and services, and their identification with the organization. Other work has examined similar sets of variables, but using commitment in lieu of identification. This study uses structural equation modeling to test whether affiliation characteristics and perceptions of the organization affect consumption, and whether identification and commitment mediate the effect. The rival hypothesis that consumption affects identification is also tested. The pathway from organizational characteristics to consumption is found to be mediated by commitment and identification. Affiliation characteristics have a direct effect on consumption.
Keyword Identification
Sport fans
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Faculty of Business, Economics and Law -- Publications
Official 2016 Collection
Version Filter Type
Citation counts: Scopus Citation Count Cited 1 times in Scopus Article | Citations
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Created: Tue, 03 Mar 2015, 00:28:38 EST by System User on behalf of Scholarly Communication and Digitisation Service