Judging a book by its cover (and its background): effects of the metaphor intelligence is brightness on ratings of book images

Sullivan, Karen (2015) Judging a book by its cover (and its background): effects of the metaphor intelligence is brightness on ratings of book images. Visual Communication, 14 1: 3-14. doi:10.1177/1470357214554348


Author Sullivan, Karen
Title Judging a book by its cover (and its background): effects of the metaphor intelligence is brightness on ratings of book images
Journal name Visual Communication   Check publisher's open access policy
ISSN 1741-3214
1470-3572
Publication date 2015-02-13
Sub-type Article (original research)
DOI 10.1177/1470357214554348
Open Access Status
Volume 14
Issue 1
Start page 3
End page 14
Total pages 12
Place of publication London, United Kingdom
Publisher SAGE Publications
Collection year 2016
Language eng
Abstract Visual metaphors have been the focus of experimental and corpus studies aiming to determine whether metaphors are conceptual or purely linguistic. However, in visual metaphor research, experimental and corpus approaches have each been directed at a distinct set of visual metaphors. Psychological experiments have focused on primary metaphors, whereas corpus studies have concentrated on non-primary metaphors. The current study suggests that when non-primary metaphors are examined experimentally, cognitive effects appear only when the metaphor is contextually relevant. intelligence is brightness, for example, is not relevant when the potential source of intelligence is inaccessible. In this study, images of open books with bright backgrounds are rated as more likely to represent works of genius than open books with darker backgrounds. When books are closed, their ‘genius’ is inaccessible and intelligence is brightness has no effect.
Keyword Complex mapping
Conceptual metaphor theory
Pictorial metaphor
Primary metaphor
Visual priming
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2016 Collection
School of Languages and Cultures Publications
 
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