The need for Internal Social Marketing (ISM): Extending the people focus to service employees

Previte, Josephine and Russell-Bennett, Rebekah (2014). The need for Internal Social Marketing (ISM): Extending the people focus to service employees. In Social marketing: From tunes to symphonies 2nd ed. (pp. 326-333) Abingdon, Oxon United Kingdom: Routledge.

Author Previte, Josephine
Russell-Bennett, Rebekah
Title of chapter The need for Internal Social Marketing (ISM): Extending the people focus to service employees
Title of book Social marketing: From tunes to symphonies
Place of Publication Abingdon, Oxon United Kingdom
Publisher Routledge
Publication Year 2014
Sub-type Other
Open Access Status
Edition 2nd
ISBN 9780415683722
0415683734
978-0415683739
9780203380925
Start page 326
End page 333
Total pages 8
Collection year 2015
Language eng
Q-Index Code BX
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Book Chapter
Collection: UQ Business School Publications
 
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Created: Sun, 21 Dec 2014, 01:00:24 EST by System User on behalf of UQ Business School