Events as proenvironmental learning spaces

Mair, Judith (2014) Events as proenvironmental learning spaces. Event Management, 18 4: 421-429. doi:10.3727/152599514X14143427352111

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Author Mair, Judith
Title Events as proenvironmental learning spaces
Journal name Event Management   Check publisher's open access policy
ISSN 1525-9951
Publication date 2014
Year available 2014
Sub-type Article (original research)
DOI 10.3727/152599514X14143427352111
Open Access Status File (Author Post-print)
Volume 18
Issue 4
Start page 421
End page 429
Total pages 9
Place of publication Putnam Valley, NY United States
Publisher Cognizant Communication Corporation
Collection year 2015
Language eng
Formatted abstract
Climate change is an ongoing issue for governments internationally, driving them to seek more ways in which to encourage the general public to engage with the sustainability agenda. Despite substantial research into consumer behavior, behavior change, and social marketing, there are still opportunities to find innovative messaging tools that may help to persuade people to change their habits. This article reports on initial exploratory research into the use of events as a space for proenvironmental behavior messaging, and concludes that although significant research is needed, some events have potential to become environmental learning spaces for attendees.
Keyword Events
Social Marketing
Proenvironmental behavior
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2015 Collection
UQ Business School Publications
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Citation counts: Scopus Citation Count Cited 2 times in Scopus Article | Citations
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Created: Mon, 15 Dec 2014, 11:42:38 EST by Karen Morgan on behalf of UQ Business School