Emotion and revisit intention: true across all emotion-based segments

Yeung, Ruth M. W., Yee, Wallace M. S., Ma, Jenny and Scott, Noel (2014). Emotion and revisit intention: true across all emotion-based segments. In: P. Monica Chien, Tourism and Hospitality in the Contemporary World: Trends, Changes & Complexity Proceedings of the 24th Annual Conference CAUTHE 2014. CAUTHE Conference 2014, Brisbane, Australia, (719-730). 10-13 February 2014.

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Name Description MIMEType Size Downloads
Author Yeung, Ruth M. W.
Yee, Wallace M. S.
Ma, Jenny
Scott, Noel
Title of paper Emotion and revisit intention: true across all emotion-based segments
Conference name CAUTHE Conference 2014
Conference location Brisbane, Australia
Conference dates 10-13 February 2014
Proceedings title Tourism and Hospitality in the Contemporary World: Trends, Changes & Complexity Proceedings of the 24th Annual Conference CAUTHE 2014
Place of Publication Brisbane, Australia
Publisher School of Tourism, The University of Queensland
Publication Year 2014
Sub-type Fully published paper
Open Access Status
ISBN 9780987050731
Editor P. Monica Chien
Start page 719
End page 730
Total pages 12
Collection year 2015
Language eng
Abstract/Summary This study examines how emotion influences revisit intention differently across three emotion-based segments. The research involved a survey 450 individuals who had visited a live show in Macau. An emotion-based segmentation using cluster analysis followed by discriminant analysis was used to predict visitors’ cluster membership based on their pattern of emotion. Three clusters with distinct patterns of emotional response, namely exhilarated, indifferent and serene were identified. Emotions of calm and relaxation are the most influential factors that differentiate the three clusters. The results revealed that emotion influences revisit intention of the emotion-based segments differently.
Keyword Emotion
Tourists revisit intention
Live show
Cluster analysis
Determinant analysis
Q-Index Code E1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Conference Paper
Collections: Official 2015 Collection
Official Audit
UQ Business School Publications
 
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Created: Fri, 17 Oct 2014, 12:01:26 EST by Anthony Yeates on behalf of UQ Business School