Visitor at-destination information search: a preliminary study

Gretzel, Ulrike and Mistilis, Nina (2014). Visitor at-destination information search: a preliminary study. In: P. Monica Chien, Tourism and Hospitality in the Contemporary World: Trends, Changes & Complexity Proceedings of the 24th Annual Conference CAUTHE 2014. CAUTHE Conference 2014, Brisbane, Australia, (1042-1044). 10-13 February 2014.

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Name Description MIMEType Size Downloads
Author Gretzel, Ulrike
Mistilis, Nina
Title of paper Visitor at-destination information search: a preliminary study
Conference name CAUTHE Conference 2014
Conference location Brisbane, Australia
Conference dates 10-13 February 2014
Convener Michael Hughes
Proceedings title Tourism and Hospitality in the Contemporary World: Trends, Changes & Complexity Proceedings of the 24th Annual Conference CAUTHE 2014
Place of Publication Brisbane, Australia
Publisher School of Tourism, The University of Queensland
Publication Year 2014
Year available 2014
Sub-type Fully published paper
Open Access Status
ISBN 9780987050731
Editor P. Monica Chien
Start page 1042
End page 1044
Total pages 3
Chapter number 126
Total chapters 166
Collection year 2015
Language eng
Abstract/Summary A pilot study involving 38 qualitative interviews of domestic and international visitors to New South Wales was conducted to gain preliminary, in-depth insights into the way visitors search for information when they are at the destination and the impact of new information and communication technologies (ICTs) on their search patterns, including their use of visitor information centres (VICs). The findings suggest that search patterns are very complex, combining many online and offline sources and much of the search indeed happens while at the destination. Visitors bring along a variety of technologies but still rely on printed materials, maps and VICs as they want unique, trustworthy and personalized information from local sources. VICs can play an important role in inspiring travellers and influencing their trip plans if they are conveniently located and provide knowledgeable, friendly staff who actively engages with the visitors.
Q-Index Code EX
Q-Index Status Confirmed Code
Institutional Status Non-UQ

Document type: Conference Paper
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Created: Thu, 16 Oct 2014, 15:02:29 EST by Susan Peeters on behalf of UQ Business School