Neoliberalism and managed health: fallacies, facades and inadvertent effects

Gurrieri, Lauren, Brace-Goan, Jan and Previte, Josephine (2014) Neoliberalism and managed health: fallacies, facades and inadvertent effects. Journal of Macromarketing, 34 4: 532-538. doi:10.1177/0276146714542953

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Author Gurrieri, Lauren
Brace-Goan, Jan
Previte, Josephine
Title Neoliberalism and managed health: fallacies, facades and inadvertent effects
Journal name Journal of Macromarketing   Check publisher's open access policy
ISSN 0276-1467
Publication date 2014-07-21
Year available 2014
Sub-type Article (original research)
DOI 10.1177/0276146714542953
Open Access Status
Volume 34
Issue 4
Start page 532
End page 538
Total pages 7
Place of publication Thousand Oaks, CA, United States
Publisher Sage Publications
Collection year 2015
Language eng
Abstract This response to Gould and Semaan’s (2014) commentary aims to both clarify misinterpretations of and extend the positions taken in our article, “Women’s Bodies as Sites of Control: Inadvertent Stigma and Exclusion in Social Marketing.” Specifically, our response focuses on four areas: the ruse of individual responsibility and choice; the disciplinary and normalizing effects of surveillance; moving beyond micro-level “hot” and “cold” tactics; and the marginalizing effects of healthism. We conclude with a call for greater ethical responsibility in social marketing scholarship and practice, particularly through macro-level engagements at the socio-cultural level as a means of addressing the inadvertent effects of overly simplified campaign messages and images framed through the prism of neo-liberalism that manage and control the bodies of women.
Keyword Critical social marketing
Body image
Advertising images
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Published online before print July 21, 2014

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2015 Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 0 times in Thomson Reuters Web of Science Article
Scopus Citation Count Cited 5 times in Scopus Article | Citations
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Created: Mon, 13 Oct 2014, 14:09:31 EST by Karen Morgan on behalf of UQ Business School