Air travelers' carbon offsetting behavior: an experimental study

Choi, Andy S. and Ritchie, Brent W. (2014). Air travelers' carbon offsetting behavior: an experimental study. In Metin Kozak and Arch G. Woodside (Ed.), Tourists' behaviors and evaluations (pp. 1-7) Bingley, United Kingdom: Emerald Group Publishing. doi:10.1108/S1871-317320140000009001

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Author Choi, Andy S.
Ritchie, Brent W.
Title of chapter Air travelers' carbon offsetting behavior: an experimental study
Title of book Tourists' behaviors and evaluations
Place of Publication Bingley, United Kingdom
Publisher Emerald Group Publishing
Publication Year 2014
Sub-type Research book chapter (original research)
DOI 10.1108/S1871-317320140000009001
Open Access Status
Year available 2014
Series Advances in Culture, Tourism and Hospitality Research
ISBN 9781784411725
ISSN 1871-3173
Editor Metin Kozak
Arch G. Woodside
Volume number 9
Chapter number 1
Start page 1
End page 7
Total pages 7
Total chapters 11
Collection year 2015
Language eng
Abstract/Summary Following the hierarchical model of human behavior of Fulton, Manfredo, and Lipscomb (1996), this chapter develops and tests a model incorporating both general and behavior-specific components of motiva- tion. The research aimed to investigate how general and behavior-specific attitudes work together in explaining air travelers’ carbon offsetting behavior. The study is an experimental study that applied confirmatory factor analysis using structural equation models to better understand the motivational factors that influence aviation carbon offsetting behavior. The sample includes 349 staff and students of the University of Queensland. Based on an established hierarchical model of human behavior, the new ecological paradigm (NEP) scale and the theory of planned behavior work together to explicate general and specific atti- tudes, respectively. The effect from NEP to offsetting intention was par- tially mediated by three intermediate motivations: awareness of climate impacts of air traveling, perceived effectiveness of carbon offsets in mitigating carbon emissions, and support for a carbon tax. In particular, general support for the carbon price policy showed a complementary relationship with voluntary action.
Keyword Carbon offsets
New ecological paradigm
Theory of planned behavior
Q-Index Code B1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Book Chapter
Collections: Official 2015 Collection
UQ Business School Publications
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Created: Wed, 01 Oct 2014, 16:32:22 EST by Karen Morgan on behalf of UQ Business School