The UK association conference attendance decision-making process

Mair, Judith and Thompson, Karen (2009) The UK association conference attendance decision-making process. Tourism Management, 30 3: 400-409. doi:10.1016/j.tourman.2008.08.002

Author Mair, Judith
Thompson, Karen
Title The UK association conference attendance decision-making process
Journal name Tourism Management   Check publisher's open access policy
ISSN 0261-5177
Publication date 2009
Year available 2009
Sub-type Article (original research)
DOI 10.1016/j.tourman.2008.08.002
Open Access Status
Volume 30
Issue 3
Start page 400
End page 409
Total pages 10
Place of publication Kidlington, Oxford, United Kingdom
Publisher Pergamon Press
Collection year 2010
Language eng
Formatted abstract
This paper reports on research carried out into the consumer behaviour displayed by UK association conference delegates when deciding to attend a conference. Examination of the available literature suggested that there has been little investigation of the delegate's perspective on attending a conference, as most research into business events has traditionally been centred on the supply side particularly convention destination image, and association site selection. The paper found six underlying dimensions of the UK association conference delegate decision-making process - personal/professional development, networking opportunities, cost, location, time and convenience and health and wellbeing. Additionally, regression analysis showed that two of the dimensions (networking opportunities and cost) were significant predictors of intention to attend the conference again in the future.
Keyword Business Events
Consumer Behaviour
Delegate decision making
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 13 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 29 times in Scopus Article | Citations
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Created: Fri, 26 Sep 2014, 11:55:16 EST by Karen Morgan on behalf of UQ Business School