Understanding the tourist's response to natural disasters: the case of the 2011 Queensland floods

Walters, Gabrielle, Mair, Judith and Ritchie, Brent (2014) Understanding the tourist's response to natural disasters: the case of the 2011 Queensland floods. Journal of Vacation Marketing, OnlineFirst . doi:10.1177/1356766714528933

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Author Walters, Gabrielle
Mair, Judith
Ritchie, Brent
Title Understanding the tourist's response to natural disasters: the case of the 2011 Queensland floods
Journal name Journal of Vacation Marketing   Check publisher's open access policy
ISSN 1356-7667
1479-1870
Publication date 2014-05-02
Sub-type Article (original research)
DOI 10.1177/1356766714528933
Open Access Status
Volume OnlineFirst
Total pages 13
Place of publication London, United Kingdom
Publisher Sage Publications
Collection year 2015
Language eng
Formatted abstract
This article presents the results of a quantitative study designed to investigate the perceptual and behavioural responses of tourists to a disastrous event. Looking specifically at the 2011 Queensland floods, this article explores the image perceptions held by 2113 members of the Australian tourism market in light of this event. It also investigates pull motivations of tourists who claimed they would be willing to visit Queensland despite the flood event. Tourists’ past experiences with the state of Queensland, namely their visitation frequency and personal affiliations, are considered in terms of their influence on tourists’ attitudes towards visiting the destination and their reasons for doing so. Demographic differences are also explored. The conclusions present marketing implications relating to how to attract the attention of tourists who are willing to visit a destination in the wake of a disastrous event and how to encourage those who are not.
Keyword Destination image
Disaster recovery marketing
Tourism and disasters
Tourist behaviour
Tourist motivation
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Published online before print May 2, 2014,

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2015 Collection
UQ Business School Publications
 
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Created: Mon, 22 Sep 2014, 14:58:42 EST by Karen Morgan on behalf of UQ Business School