It's a sentence, not a word: insights from a keyword analysis in cancer communication

Taylor, Kimberly, Thorne, Sally and Oliffe, John L. (2015) It's a sentence, not a word: insights from a keyword analysis in cancer communication. Qualitative Health Research, 25 1: 110-121. doi:10.1177/1049732314549606

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Author Taylor, Kimberly
Thorne, Sally
Oliffe, John L.
Title It's a sentence, not a word: insights from a keyword analysis in cancer communication
Journal name Qualitative Health Research   Check publisher's open access policy
ISSN 1049-7323
Publication date 2015-01
Year available 2014
Sub-type Article (original research)
DOI 10.1177/1049732314549606
Open Access Status
Volume 25
Issue 1
Start page 110
End page 121
Total pages 12
Place of publication Thousand Oaks, CA, United States
Publisher Sage Publications
Collection year 2015
Language eng
Abstract Keyword analysis has been championed as a methodological option for expanding the insights that can be extracted from qualitative datasets using various properties available in qualitative software. Intrigued by the pioneering applications of Clive Seale and his colleagues in this regard, we conducted keyword analyses for word frequency and “keyness” on a qualitative database of interview transcripts from a study on cancer communication. We then subjected the results from these operations to an in-depth contextual inquiry by resituating word instances within their original speech contexts, finding that most of what had initially appeared as group variations broke down under close analysis. In this article, we illustrate the various threads of analysis, and explain how they unraveled under closer scrutiny. On the basis of this tentative exercise, we conclude that a healthy skepticism for the benefits of keyword analysis within a qualitative investigative process seems warranted.
Keyword Cancer
Data collection and management
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Published online 8 September 2014

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2015 Collection
School of Nursing, Midwifery and Social Work Publications
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Created: Wed, 17 Sep 2014, 10:58:34 EST by Vicki Percival on behalf of School of Nursing, Midwifery and Social Work