The social world and event travel career of the serious yoga devotee

Patterson, Ian, Getz, Don and Gubb, Karey (2014) The social world and event travel career of the serious yoga devotee. Leisure Studies, 35 3: 296-313. doi:10.1080/02614367.2014.962583

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Author Patterson, Ian
Getz, Don
Gubb, Karey
Title The social world and event travel career of the serious yoga devotee
Journal name Leisure Studies   Check publisher's open access policy
ISSN 0261-4367
Publication date 2014
Sub-type Article (original research)
DOI 10.1080/02614367.2014.962583
Open Access Status
Volume 35
Issue 3
Start page 296
End page 313
Total pages 18
Place of publication Abingdon, Oxon, United Kingdom
Publisher Routledge
Collection year 2015
Language eng
Abstract Serious leisure and social world theory provide a framework to qualitatively examine a small number of yoga participants with regard to their social world connections and propensity to engage in event tourism. Semi-structured interviews were conducted with a purposeful sample of 15 yoga practitioners in Brisbane, Australia. For most devotees, yoga was regarded as serious leisure with a social world in which highly involved ‘actors’ participated in a range of ‘insider’ capacities. Social engagement was a strong motivator and having friends involved with, and building strong friendships through yoga was a common denominator. It was found that there was a strong association between the social world of yoga and event tourism, and a new model titled the ‘yoga devotee career trajectory’ was developed. Yoga was considered to be a unique and personal journey which became a complete lifestyle involving continuous learning and self-exploration. Theoretical and future research implications were also discussed.
Keyword Yoga
Serious leisure
Social world
Event tourism
Event career trajectory
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2015 Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 0 times in Thomson Reuters Web of Science Article
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Created: Tue, 09 Sep 2014, 16:29:56 EST by Associate Professor Ian Patterson on behalf of UQ Business School