A social trust path recommendation system in contextual online social networks

Sun, Guohao, Liu, Guanfeng, Zhao, Lei, Xu, Jiajie, Liu, An and Zhou, Xiaofang (2014). A social trust path recommendation system in contextual online social networks. In: Lei Chen, Yan Jia, Timos Sellis and Guanfeng Liu, Web Technologies and Applications - 16th Asia-Pacific Web Conference, APWeb 2014, Proceedings. 16th Asia-Pacific Web Conference on Web Technologies and Applications, APWeb 2014, Changsha, Peoples R China, (652-656). 5 - 7 September 2014. doi:10.1007/978-3-319-11116-2_63


Author Sun, Guohao
Liu, Guanfeng
Zhao, Lei
Xu, Jiajie
Liu, An
Zhou, Xiaofang
Title of paper A social trust path recommendation system in contextual online social networks
Conference name 16th Asia-Pacific Web Conference on Web Technologies and Applications, APWeb 2014
Conference location Changsha, Peoples R China
Conference dates 5 - 7 September 2014
Proceedings title Web Technologies and Applications - 16th Asia-Pacific Web Conference, APWeb 2014, Proceedings   Check publisher's open access policy
Journal name Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)   Check publisher's open access policy
Series Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Place of Publication Heidelberg, Germany
Publisher Springer
Publication Year 2014
Year available 2014
Sub-type Fully published paper
DOI 10.1007/978-3-319-11116-2_63
Open Access Status
ISBN 9783319111155
9783319111162
ISSN 0302-9743
1611-3349
Editor Lei Chen
Yan Jia
Timos Sellis
Guanfeng Liu
Volume 8709 LNCS
Start page 652
End page 656
Total pages 5
Chapter number 63
Total chapters 68
Collection year 2015
Language eng
Abstract/Summary Online Social Network (OSN) is becoming increasingly popular and being used as the means for a variety of activities, where trust is one of the most important factors for participants decision making. This demands the evaluation of the trustworthiness between two unknown participants along a certain social path between them in OSNs. This paper presents a social trust path recommendation system which allows a user to find the optimal social trust path between two participants in OSN with the state-of-the-art path selection method. In addition, users could specify their preferences of social contexts including social relationships and social trust between participants and social positions of participants in path selection. This recommendation system provides three types of social trust paths to evaluate the trustworthiness of the unknown participants effectively. i.e., the shortest path, the path with the maximal trust values (denoted as Max T) and the optimal social trust path, which can be used in many applications like to help an employee find potential trustworthy employees or to help a retailer to find trustworthy loyal customers.
Keyword OSN
Social trust path recommendation
Trust
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

 
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