Building business relationships: a preliminary study of business executives’ views

Zhu, Yunxia, Bhat, Ravi and Nel, Pieter (2005) Building business relationships: a preliminary study of business executives’ views. Cross Cultural Management, 121 3: 63-84. doi:10.1108/13527600510798079


Author Zhu, Yunxia
Bhat, Ravi
Nel, Pieter
Title Building business relationships: a preliminary study of business executives’ views
Journal name Cross Cultural Management   Check publisher's open access policy
ISSN 1352-7606
Publication date 2005
Sub-type Article (original research)
DOI 10.1108/13527600510798079
Volume 121
Issue 3
Start page 63
End page 84
Total pages 22
Place of publication Bradford, West Yorkshire, UK
Publisher MCB University Press
Language eng
Subject 1503 Business and Management
15 Commerce, Management, Tourism and Services
Abstract Business is about building relationships and hence relationship building is becoming increasingly important for cross-cultural management. Current research findings in this area have mainly focused on relationship marketing or on cultural dimensions of business relationships. This preliminary study attempts to break the boundary and aims to explore relationship building from a culture-specific perspective while in corporating a social constructivist dimension. Specifically, it compares relationship building across four cultures including European, New Zealand, Chinese, Indian and South African cultures. The research method is interpretive, based on an analysis of interview results with business executives from the four target cultures.
Keyword cross-cultural management
Business
Q-Index Code C1

Document type: Journal Article
Sub-type: Article (original research)
Collections: Excellence in Research Australia (ERA) - Collection
UQ Business School Publications
 
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Created: Fri, 05 May 2006, 20:31:04 EST