Violating social norms when choosing friends: How rule-breakers affect social networks

Hock, Karlo and Fefferman, Nina H. (2011) Violating social norms when choosing friends: How rule-breakers affect social networks. PLoS One, 6 10: e26652.1-e26652.6. doi:10.1371/journal.pone.0026652


Author Hock, Karlo
Fefferman, Nina H.
Title Violating social norms when choosing friends: How rule-breakers affect social networks
Journal name PLoS One   Check publisher's open access policy
ISSN 1932-6203
Publication date 2011-10-27
Year available 2011
Sub-type Article (original research)
DOI 10.1371/journal.pone.0026652
Open Access Status DOI
Volume 6
Issue 10
Start page e26652.1
End page e26652.6
Total pages 6
Place of publication San Francisco, CA United State
Publisher Public Library of Science
Collection year 2011
Language eng
Subject 1100 Agricultural and Biological Sciences
1300 Biochemistry, Genetics and Molecular Biology
2700 Medicine
Abstract Social networks rely on basic rules of conduct to yield functioning societies in both human and animal populations. As individuals follow established rules, their behavioral decisions shape the social network and give it structure. Using dynamic, self-organizing social network models we demonstrate that defying conventions in a social system can affect multiple levels of social and organizational success independently. Such actions primarily affect actors' own positions within the network, but individuals can also affect the overall structure of a network even without immediately affecting themselves or others. These results indicate that defying the established social norms can help individuals to change the properties of a social system via seemingly neutral behaviors, highlighting the power of rule-breaking behavior to transform convention-based societies, even before direct impacts on individuals can be measured.
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: School of Biological Sciences Publications
 
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Created: Wed, 27 Aug 2014, 14:32:23 EST by Gail Walter on behalf of School of Biological Sciences