Social media in travel, tourism and hospitality: theory, practice and cases

Social media in travel, tourism and hospitality: theory, practice and cases. Edited by Marianna Sigala, Evangelos Christou and Ulrike Gretzel Farnham, Surrey, United Kingdom: Ashgate, 2012.

Title Social media in travel, tourism and hospitality: theory, practice and cases
Place of Publication Farnham, Surrey, United Kingdom
Publisher Ashgate
Publication year 2012
Sub-type Research book (original research)
Open Access Status
Series New directions in tourism analysis
ISBN 9781409420927
Language eng
Editor Marianna Sigala
Evangelos Christou
Ulrike Gretzel
Total number of pages 339
Abstract/Summary Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.
Q-Index Code AX
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Book
Collection: UQ Business School Publications
 
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Created: Fri, 18 Jul 2014, 12:56:52 EST by Susan Peeters on behalf of UQ Business School