With the growth in international communication technologies, geographic mobility, and international trade, there is increasing pressure to internationalize the sport management and business curricula to reflect the global milieu in which the industry now operates. Understanding cultural differences has been identified as a key competency for students learning about international issues (Lundstrom et al., 1996). Experiential learning and immersion have been identified as key methods of cultural learning provided through both international trips and study abroad experiences (Andrus et al., 1995). Short-term study trips, a form of group-based sport tourism, are a commonly used avenue provided to expose students to a different culture and facilitate cultural learning. This research uses participant observation, interviews, and content analysis of student reflection papers on five international trips (n = 38), which form part of a university course, to study the effectiveness of teaching culture through short-term, sport-focused group travel. Such travel alleviates the financial and temporal challenges of long-term study programs but faces challenges because of the short time period and potential group-centric behavior. Results suggest that while cultural learning is somewhat hindered by insular behavior common in group travel, the group can itself serve as a valuable learning opportunity through periods of informal discussion and exposure to other group members' experiences. Activities on the trip, such as meetings with sport organizations, game attendance, and homestays with locals, are central to foreign exposure. Further, pre-trip preparation in the form of readings, lectures, and videos coupled with post-travel debriefing deepen individuals' understanding of cultural variations.