Huffington Post Media Group; The Berggruen Institute on Governance
Pakistanis are news addicts. With a mercurial political landscape and a continuing spate of security crises, the populace has come to find a bizarre sense of entertainment in the news cycle. Life has become an ongoing soap opera with all the melodrama we may crave to be found within real news. No wonder that Pakistan's TV news channels are among the most watched and lucrative sources of advertising revenue for the country's vibrant electronic media market. Media dynasties reminiscent of the Murdoch or Luce empires can be found in Pakistan as well. The family elders who started media houses in the era of printed news have passed on the baton to their children and grandchildren, who are often educated abroad and are savvy with modern electronic marketing and social media interfaces.
But don't be so easily taken in by the panache of the young executives who run these houses, nor deem them to be a modernizing hope for Pakistan...