Factors affecting outbound tourists' destination choice: the case of Hong Kong

Guillet, Basak Denizci, Lee, Andy, Law, Rob and Leung, Rosanna (2011) Factors affecting outbound tourists' destination choice: the case of Hong Kong. Journal of Travel and Tourism Marketing, 28 5: 556-566. doi:10.1080/10548408.2011.588120


Author Guillet, Basak Denizci
Lee, Andy
Law, Rob
Leung, Rosanna
Title Factors affecting outbound tourists' destination choice: the case of Hong Kong
Journal name Journal of Travel and Tourism Marketing   Check publisher's open access policy
ISSN 1054-8408
1540-7306
Publication date 2011
Sub-type Article (original research)
DOI 10.1080/10548408.2011.588120
Open Access Status
Volume 28
Issue 5
Start page 556
End page 566
Total pages 11
Place of publication Philadelphia, PA, United States
Publisher Routledge
Language eng
Abstract Trip expenditure, length of stay during the trip, size of the travel party, monthly household income, discovering new places and/or things, and getting away from daily routine, role, obligation, stress and troubles have significant influence on Hong Kong residents' destination choice. Hong Kong residents' destination choice is highly associated with trip characteristic in comparison to socio-demographics and travel motivation factors. Destinations close to Hong Kong can focus on packaging their products with shorter trip lengths and making the packages attractive to travel companions in addition to the travelers. Destinations that are relatively far away from Hong Kong should focus on packaging their products to attract the Hong Kong outbound travelers with longer trip lengths and plan activities that cater to individual needs.
Keyword Destination choice
Hong Kong
Residents
Travel
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 5 times in Thomson Reuters Web of Science Article | Citations
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