Tourism marketing research: Past, present and future

Dolnicar, Sara and Ring, Amata (2014) Tourism marketing research: Past, present and future. Annals of Tourism Research, 47 31-47. doi:10.1016/j.annals.2014.03.008

Author Dolnicar, Sara
Ring, Amata
Title Tourism marketing research: Past, present and future
Journal name Annals of Tourism Research   Check publisher's open access policy
ISSN 0160-7383
Publication date 2014
Year available 2014
Sub-type Article (original research)
DOI 10.1016/j.annals.2014.03.008
Open Access Status
Volume 47
Start page 31
End page 47
Total pages 17
Place of publication Doetinchem, The Netherlands
Publisher Elsevier Ltd
Collection year 2015
Language eng
Subject 1409 Tourism, Leisure and Hospitality Management
3303 Development
Abstract This paper creates a Tourism Marketing Knowledge Grid and uses it as a framework for the review. The grid reveals that extant tourism marketing research has primarily focused on how service promises are made and kept, and has mostly generated frameworks to improve managerial decision making or provided insights about associations between constructs. Strategic principles, underpinned by the understanding of cause-effect relationships, are rare. These findings point to exciting opportunities for future research, including increased attention on enabling promises made to tourists and development of strategic and research principles; increased use of experimental, quasi-experimental and longitudinal research designs, as well as unstructured qualitative designs; and an increased focus on the study of actual behavior.
Keyword Big data
Marketing knowledge
Promise management
Tourism marketing
Tourism marketing knowledge grid
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2015 Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 9 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 14 times in Scopus Article | Citations
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