A services approach to social marketing programs

Russell-Bennett, Rebekah, Previte, Josephine, Gallegos, Danielle, Hartel, Charmine E. J., Smith, Geoff and Hamilton, Robyn (2013). A services approach to social marketing programs. In Krzysztof Kubacki and Sharyn Rundle-Thiele (Ed.), Contemporary issues in social marketing (pp. 111-140) Newcastle upon Tyne, United Kingdom: Cambridge Scholars Publishing.

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Name Description MIMEType Size Downloads
Author Russell-Bennett, Rebekah
Previte, Josephine
Gallegos, Danielle
Hartel, Charmine E. J.
Smith, Geoff
Hamilton, Robyn
Title of chapter A services approach to social marketing programs
Title of book Contemporary issues in social marketing
Place of Publication Newcastle upon Tyne, United Kingdom
Publisher Cambridge Scholars Publishing
Publication Year 2013
Sub-type Research book chapter (original research)
Open Access Status
Year available 2013
ISBN 9781443850247
Editor Krzysztof Kubacki
Sharyn Rundle-Thiele
Chapter number 7
Start page 111
End page 140
Total pages 30
Total chapters 13
Collection year 2014
Language eng
Q-Index Code B1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Book Chapter
Collections: Official 2014 Collection
UQ Business School Publications
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Created: Fri, 09 May 2014, 10:42:59 EST by Mr Mathew Carter on behalf of UQ Business School