Diversity of global rice markets and the science required for consumer-targeted rice breeding

Calingacion, Mariafe, Laborte, Alice, Nelson, Andrew, Resurreccion, Adoracion, Concepcion, Jeanaflor Crystal, Daygon, Venea Dara, Mumm, Roland, Reinke, Russell, Dipti, Sharifa, Bassinello, Priscila Zaczuk, Manful, John, Sophany, Sakhan, Lara, Karla Cordero, Bao, Jinsong, Xie, Lihong, Loaiza, Katerine, El-hissewy, Ahmad, Gayin, Joseph, Sharma, Neerja, Rajeswari, Sivakami, Manonmani, Swaminathan, Rani, N. Shobha, Kota, Suneetha, Indrasari, Siti Dewi, Habibi, Fatemeh, Hosseini, Maryam, Tavasoli, Fatemeh, Suzuki, Keitaro, Umemoto, Takayuki, Boualaphanh, Chanthkone, Lee, Huei Hong, Hung, Yiu Pang, Ramli, Asfaliza, Aung, Pa Pa, Ahmad, Rauf, Wattoo, Javed Iqbal, Bandonill, Evelyn, Romero, Marissa, Brites, Carla Moita, Hafeel, Roshni, Lur, Huu-Sheng, Cheaupun, Kunya, Jongdee, Supanee, Blanco, Pedro, Bryant, Rolfe, Lang, Nguyen Thi, Hall, Robert D. and Fitzgerald, Melissa (2014) Diversity of global rice markets and the science required for consumer-targeted rice breeding. PLoS One, 9 1: e85106-e85106. doi:10.1371/journal.pone.0085106

Author Calingacion, Mariafe
Laborte, Alice
Nelson, Andrew
Resurreccion, Adoracion
Concepcion, Jeanaflor Crystal
Daygon, Venea Dara
Mumm, Roland
Reinke, Russell
Dipti, Sharifa
Bassinello, Priscila Zaczuk
Manful, John
Sophany, Sakhan
Lara, Karla Cordero
Bao, Jinsong
Xie, Lihong
Loaiza, Katerine
El-hissewy, Ahmad
Gayin, Joseph
Sharma, Neerja
Rajeswari, Sivakami
Manonmani, Swaminathan
Rani, N. Shobha
Kota, Suneetha
Indrasari, Siti Dewi
Habibi, Fatemeh
Hosseini, Maryam
Tavasoli, Fatemeh
Suzuki, Keitaro
Umemoto, Takayuki
Boualaphanh, Chanthkone
Lee, Huei Hong
Hung, Yiu Pang
Ramli, Asfaliza
Aung, Pa Pa
Ahmad, Rauf
Wattoo, Javed Iqbal
Bandonill, Evelyn
Romero, Marissa
Brites, Carla Moita
Hafeel, Roshni
Lur, Huu-Sheng
Cheaupun, Kunya
Jongdee, Supanee
Blanco, Pedro
Bryant, Rolfe
Lang, Nguyen Thi
Hall, Robert D.
Fitzgerald, Melissa
Title Diversity of global rice markets and the science required for consumer-targeted rice breeding
Journal name PLoS One   Check publisher's open access policy
ISSN 1932-6203
Publication date 2014-01-14
Year available 2014
Sub-type Article (original research)
DOI 10.1371/journal.pone.0085106
Open Access Status DOI
Volume 9
Issue 1
Start page e85106
End page e85106
Total pages 12
Place of publication San Francisco, CA United States
Publisher Public Library of Science
Collection year 2015
Language eng
Formatted abstract
With the ever-increasing global demand for high quality rice in both local production regions and with Western consumers,
we have a strong desire to understand better the importance of the different traits that make up the quality of the rice grain
and obtain a full picture of rice quality demographics. Rice is by no means a ‘one size fits all’ crop. Regional preferences are
not only striking, they drive the market and hence are of major economic importance in any rice breeding / improvement
strategy. In this analysis, we have engaged local experts across the world to perform a full assessment of all the major rice
quality trait characteristics and importantly, to determine how these are combined in the most preferred varieties for each
of their regions. Physical as well as biochemical characteristics have been monitored and this has resulted in the
identification of no less than 18 quality trait combinations. This complexity immediately reveals the extent of the specificity
of consumer preference. Nevertheless, further assessment of these combinations at the variety level reveals that several
groups still comprise varieties which consumers can readily identify as being different. This emphasises the shortcomings in
the current tools we have available to assess rice quality and raises the issue of how we might correct for this in the future.
Only with additional tools and research will we be able to define directed strategies for rice breeding which are able to
combine important agronomic features with the demands of local consumers for specific quality attributes and hence,
design new, improved crop varieties which will be awarded success in the global market.
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
Queensland Alliance for Agriculture and Food Innovation
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Citation counts: TR Web of Science Citation Count  Cited 23 times in Thomson Reuters Web of Science Article | Citations
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