The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach

Weerawardena, Jay, Mort, Gillian Sullivan, Salunke, Sandeep, Knight, Gary and Liesch, Peter W. (2014) The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach. Journal of the Academy of Marketing Science, . doi:10.1007/s11747-014-0382-9


Author Weerawardena, Jay
Mort, Gillian Sullivan
Salunke, Sandeep
Knight, Gary
Liesch, Peter W.
Title The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach
Journal name Journal of the Academy of Marketing Science   Check publisher's open access policy
ISSN 0092-0703
1552-7824
Publication date 2014
Year available 2014
Sub-type Article (original research)
DOI 10.1007/s11747-014-0382-9
Open Access Status
Total pages 19
Place of publication New York, United States
Publisher Springer
Collection year 2015
Language eng
Abstract Organizational learning has been studied as a key factor in firm performance and internationalization. Moving beyond the past emphasis on market learning, we develop a more complete explanation of learning, its relationship to innovation, and their joint effect on early internationalization. We theorize that, driven by the founders’ international vision, early internationalizing firms employ a dual subsystem of dynamic capabilities: a market subsystem consisting of market-focused learning capability and marketing capability, and a socio-technical subsystem comprised of network learning capability and internally focused learning capability. We argue that innovation mediates the proposed relationship between the dynamic capability structure and early internationalization. We conduct case studies to develop the conceptual framework and test it in a field survey of early internationalizing firms from Australia and the United States. Our findings indicate a complex interplay of capabilities driving innovation and early internationalization. We provide theoretical and practical implications and offer insights for future research.
Keyword International vision
Organizational learning
Marketing capability
Organizational subsystems
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Published online ahead of print 03 April 2014

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2015 Collection
UQ Business School Publications
 
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Created: Wed, 23 Apr 2014, 10:20:33 EST by Karen Morgan on behalf of UQ Business School