Event tourism : concepts, international case studies, and research
Place of Publication
Putnam Valley, NY, USA
Cognizant Communication Corp
Open Access Status
Total number of pages
It is argued that for destinations looking for competitive advantages, the future lies in portfolios of events, all managed together as assets achieving multiple goals for the host cities and destinations. This textbook covers: event tourism; demand and the event tourist; planning for event tourism; the development of event tourism; creating and marketing events as tourist attractions; sport event tourism; business events (meetings, conventions, exhibitions); festivals, arts and entertainment; event evaluation and impact assessment; and economic impact measurement and cost benefit evaluation. Each chapter has learning objectives, a summary and study questions. Throughout the text, case studies, expert opinion and professional profiles are employed to illustrate how event tourism works in the real world. Five big challenges for event tourism are identified: moving from a supply-side to a demand-side approach; moving from top-down to bottom-up planning; managing portfolios of events rather than single events; creating and marketing destination events; and ensuring the event tourism sector is based on an integrated,sustainable development model.
The book focuses on the major innovation regarding the switch in emphasis from supply side to demand side approach to event tourism. This represents a shift for practioner and educators.