Profiling potential food tourists: an Australian study

Robinson, Richard N. S. and Getz, Donald (2014) Profiling potential food tourists: an Australian study. British Food Journal, 116 4: 690-706. doi:10.1108/BFJ-02-2012-0030

Author Robinson, Richard N. S.
Getz, Donald
Title Profiling potential food tourists: an Australian study
Journal name British Food Journal   Check publisher's open access policy
ISSN 0007-070X
Publication date 2014
Year available 2014
Sub-type Article (original research)
DOI 10.1108/BFJ-02-2012-0030
Open Access Status
Volume 116
Issue 4
Start page 690
End page 706
Total pages 17
Place of publication Bingley, W Yorks, United Kingdom
Publisher Emerald Group Publishing
Collection year 2015
Language eng
Formatted abstract
Purpose – This paper aims to share the findings of a study of self-declared “foodies”. In particular this paper provides a demographic and socio-economic profile of the sample and their behavioural and travel preferences.

Design/methodology/approach – An online survey was designed, incorporating existing literature. It was administered to a population of foodies in Australia. Data is analysed using SPSS®.

Findings – Key results suggest food tourists are mostly female, well-educated and generally affluent. They seek diverse, regional and authentic yet tactile rather than passive experiences, and are willing to travel for food (and drink) complemented by cultural and sightseeing activities.

Research limitations/implications – The geographic scope of this study is limited and the volume of data yielded from the study inhibits efforts to report all findings in a compact paper; the implication being future analysis and research is required.

Practical implications – This study provides valuable insights to destination marketers seeking to niche food tourists.

Originality/value – This study demographically and socio-behaviourally profiles foodies and provides insights into the domestic travel behaviours.
Keyword Food
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2015 Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 6 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 10 times in Scopus Article | Citations
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Created: Mon, 31 Mar 2014, 12:42:19 EST by Karen Morgan on behalf of UQ Business School