Language edutainment on Japanese television: just what are learners learning?

Jackson, Lachlan and Kennett, Belinda (2013) Language edutainment on Japanese television: just what are learners learning?. Electronic Journal of Contemporary Japanese Studies, 13 1: .

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Author Jackson, Lachlan
Kennett, Belinda
Title Language edutainment on Japanese television: just what are learners learning?
Journal name Electronic Journal of Contemporary Japanese Studies   Check publisher's open access policy
ISSN 1476-9158
Publication date 2013-05-24
Sub-type Article (original research)
Open Access Status File (Publisher version)
Volume 13
Issue 1
Total pages 15
Place of publication Sheffield, S Yorks, United Kingdom
Publisher University of Sheffield, School of East Asian Studies
Collection year 2014
Language eng
Formatted abstract
This paper, which focuses on the concept of language edutainment, introduces segments from several variety television programs that have been successful in comedic terms in Japan. Using a discourse analytic approach, the paper discusses the way in which three common and interdependent discourses on culture, language, and language learning are promulgated through popular media. We show that rather than opening up broader linguistic and cultural horizons for potential learners, these discourses function to narrow them down. The three discourses identified are: 1) an essentialised conflation of language and ethnic identity; 2) a reification of the native speaker; and 3) a defeatist discourse regarding language learning. These programs offer Japanese learners of English little to aspire to in terms of cultural and linguistic opportunities, and have, unfortunately, set the agenda for newer forms of language edutainment.
Keyword English learning
Japan
Language edutainment
Native speakerism
Stereotyping
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Article 8.

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2014 Collection
School of Languages and Cultures Publications
 
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Created: Mon, 31 Mar 2014, 12:02:12 EST by Dr Belinda Kennett on behalf of School of Languages and Cultures