Using location-based tracking data to analyze the movements of city tourists

Modsching, Marko, Kramer, Ronny, Hagen, Klaus Ten and Gretzel, Ulrike (2008) Using location-based tracking data to analyze the movements of city tourists. Journal of Information Technology and Tourism, 10 1: 31-42. doi:10.3727/109830508785059011


Author Modsching, Marko
Kramer, Ronny
Hagen, Klaus Ten
Gretzel, Ulrike
Title Using location-based tracking data to analyze the movements of city tourists
Journal name Journal of Information Technology and Tourism   Check publisher's open access policy
ISSN 1098-3058
1943-4294
Publication date 2008-01
Sub-type Article (original research)
DOI 10.3727/109830508785059011
Open Access Status
Volume 10
Issue 1
Start page 31
End page 42
Total pages 12
Place of publication Putnam Valley, NY, United States
Publisher Cognizant Communication Corporation
Language eng
Abstract This article presents a methodology to analyze the spatial behavior of tourists based on tracking data. This method was applied during a field study in the city of Görlitz at the east border of Germany. Based on Global Positioning System (GPS) logs the spatial distribution of visitors in various areas is visualized and analyzed. Using the bimodality of the distribution of walking speeds, areas of slowdown are identified and subsequently clustered into activity areas. Using the activity areas, the amount of time tourists allocate to various activity categories is computed. Furthermore, a subsequent analysis of the activity behavior is used to identify the current visiting pattern of tourists and a network analysis of the identified activity areas is used to locate hubs. The network analysis highlights sequences of sights used very often and therefore identifies the beaten paths.
Keyword Activity analysis
City tourism
GPS logging
Network analysis
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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Created: Thu, 27 Mar 2014, 13:12:52 EST by Karen Morgan on behalf of UQ Business School