Tourist-activated networks: implications for dynamic bundling and en route recommendations

Zach, Florian and Gretzel, Ulrike (2011) Tourist-activated networks: implications for dynamic bundling and en route recommendations. Journal of Information Technology & Tourism, 13 3: 229-238. doi:10.3727/109830512X13283928066959


Author Zach, Florian
Gretzel, Ulrike
Title Tourist-activated networks: implications for dynamic bundling and en route recommendations
Journal name Journal of Information Technology & Tourism   Check publisher's open access policy
ISSN 1098-3058
1943-4294
Publication date 2011-03-01
Sub-type Article (original research)
DOI 10.3727/109830512X13283928066959
Volume 13
Issue 3
Start page 229
End page 238
Total pages 10
Place of publication Putnam Valley, NY, United States
Publisher Cognizant Communication Corporation
Language eng
Abstract This article discusses tourist-activated networks as a concept to inform technological applications supporting dynamic bundling and en route recommendations. Empirical data were collected from travelers who visited a regional destination in the US and then analyzed with respect to its network structure. The results indicate that the tourist-activated network for the destination is rather sparse and that there are clearly differences in core and peripheral nodes. The findings illustrate the structure of a tourist-activated network and provide implications for technology design and tourism marketing.
Keyword Destination management organizations
Dynamic packaging
Network analysis
On-the-move traveller
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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Created: Wed, 26 Mar 2014, 00:38:57 EST by Karen Morgan on behalf of UQ Business School