Effects of podcast tours on tourist experiences in a national park

Kang, Myunghwa and Gretzel, Ulrike (2012) Effects of podcast tours on tourist experiences in a national park. Tourism Management, 33 2: 440-455. doi:10.1016/j.tourman.2011.05.005

Attached Files (Some files may be inaccessible until you login with your UQ eSpace credentials)
Name Description MIMEType Size Downloads
post_print_326680.pdf Full text (open access) application/pdf 239.96KB 257

Author Kang, Myunghwa
Gretzel, Ulrike
Title Effects of podcast tours on tourist experiences in a national park
Journal name Tourism Management   Check publisher's open access policy
ISSN 0261-5177
1879-3193
Publication date 2012-04
Sub-type Article (original research)
DOI 10.1016/j.tourman.2011.05.005
Open Access Status File (Author Post-print)
Volume 33
Issue 2
Start page 440
End page 455
Total pages 16
Place of publication Kidlington, Oxford, United Kingdom
Publisher Pergamon
Collection year 2013
Language eng
Abstract This study examines the influence of podcast tours on tourist experiences. Based on theoretical accounts that human voices convey rich social information, this study proposes that podcast tours increase perceived social presence and mindfulness that lead to enhanced tourist experiences and environmental stewardship. A field experiment was conducted at a national park using MP3 players containing podcast tours based on four experimental conditions: 2 information source compositions (single vs. multiple narrator voices) × 2 narrating styles (formal vs. conversational). The results support that even if communicated through audio-only media, the human voice creates a positive social context for meaningful interaction which influences tourist experiences and stewardship. Mindfulness was also found to be an important construct affecting the quality of experiences. The findings support the usefulness of podcast tours as interpretative media.
Keyword Podcast tours
Social presence
Mindfulness
Tourist experiences
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
UQ Business School Publications
 
Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 21 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 21 times in Scopus Article | Citations
Google Scholar Search Google Scholar
Created: Tue, 25 Mar 2014, 14:14:58 EST by Karen Morgan on behalf of UQ Business School