Perceptions of museum podcast tours: effects of consumer innovativeness, Internet familiarity and podcasting affinity on performance expectancies

Kang, Myunghwa and Gretzel, Ulrike (2012) Perceptions of museum podcast tours: effects of consumer innovativeness, Internet familiarity and podcasting affinity on performance expectancies. Tourism Management Perspectives, 4 155-163. doi:10.1016/j.tmp.2012.08.007

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Author Kang, Myunghwa
Gretzel, Ulrike
Title Perceptions of museum podcast tours: effects of consumer innovativeness, Internet familiarity and podcasting affinity on performance expectancies
Journal name Tourism Management Perspectives   Check publisher's open access policy
ISSN 2211-9736
2211-9744
Publication date 2012-10-01
Sub-type Article (original research)
DOI 10.1016/j.tmp.2012.08.007
Volume 4
Start page 155
End page 163
Total pages 9
Place of publication Amsterdam, Netherlands
Publisher Elsevier
Collection year 2013
Language eng
Abstract Information technologies provide important opportunities for museums to create more engaging visitor experiences. Many museums have decided to adopt podcasting technologies to provide more interesting and cost efficient audio tour offerings. The study presented in this paper investigates whether museum visitors also perceive podcast tours as being able to enhance museum experiences. Using a technology adoption framework, influences on museum visitors' performance expectations regarding podcast tours were investigated. The results show that podcast affinity mediates the influences of innovativeness and Internet familiarity and is significantly positively related with perceptions of podcast tours as means to enhance museum visits. Thus, the research stresses the importance of conceptualizing performance expectations relevant to tourism settings and understanding the personal characteristics of tourists that influence them. It also shows that general Internet familiarity drives attitudes toward newly emerging Internet-based technologies.
Keyword Museum experience
Podcast tour
Technology adoption
Consumer innovativeness
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
UQ Business School Publications
 
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Created: Wed, 26 Mar 2014, 00:07:23 EST by Karen Morgan on behalf of UQ Business School